Festinger L

When1:  1957

When2:  1959

Who:    Leon Festinger [Festinger, Leon]

What:   psychologist

Where:  USA

works\  Theory of Cognitive Dissonance [1957]; Cognitive consequences of forced compliance [1959: with J. M. Carlsmith]

Detail: He lived 1919 to 1989. Inconsistencies in themselves or environment {cognitive dissonance, Festinger} can cause tension. People try to reduce cognitive dissonance.

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